Hair

We Make What's Next. Now.

Before-the-Wave Actives

Bakuchiol, Amaranth, Tumeric, Retinoids - the latest ingredients formulated into fabulous.

Precision Pros

Our active ingredients are designed to work together to do their very best for your body and hair.

Now Is for You

Be a self-care captain. Take care of your body and hair, and your bank balance with Now.